Dublin Airport Authority showcases retail offer with key promotion

DAA Head of Retail Gerry Crawford with prize draw winner Sarah Fisher

IRELAND. Dublin Airport Authority (DAA) helped drives awareness of and interest in the retail offer across “˜The Loop’ stores at Dublin, Cork and Shannon airports through a major recent promotion.

The promotion – titled “˜I Love New York’ – attracted 35,000 entries, with the trip of a lifetime prize on offer. This included return business class flights to New York from Dublin Airport, limousine transfer, US$5,000 spending money, in addition to five nights at the Waldorf Astoria Hotel on Park Avenue.

The winner was Sarah Fisher, pictured above with DAA Head of Retail Gerry Crawford before embarking on her trip.

She said that winning the prize was “unbelievable” and that it was a “great way to start the New Year”.


Diageo and Lir drive pioneering cross-category initiative at The Loop in Dublin Airport – 08/01/10

Dublin Airport’s “˜Shop & Collect’ hits €1 million mark – 23/12/09

Dublin Airport traffic slides -12% in November – 16/12/09

McArthurGlen Luxury Retail’s Collezioni shopping mall brings urban style to Dublin Airport – 02/12/09

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