FRANCE. Dufry has officially opened a 1,700sq m duty free store at Toulouse Blagnac as part of the airport’s wider inauguration celebrations.
Toulouse Duty Free first opened to passengers in April 2018. The store aims to offer a strong Sense of Place by seamlessly transitioning passengers from the city to the airport, Dufry said.
That transition is achieved both through design and the product offering, which features a variety of local products across categories. These include cosmetics, delicacies and wines exclusive to Dufry.
To celebrate the airport’s inauguration, Dufry organised special regional wine, cheese, foie gras, chocolate and whisky tastings.
Football freestylers called ‘Urbanballers’ also took part in the event, showing off tricks and skills in a flashmob format, as seen in the video below. They ended their performance with the reveal of their Toulouse Football Club t-shirts, a nod to the importance Toulouse Duty Free gives to its local heritage, Dufry said.
“It’s a pleasure to be here today to celebrate our Toulouse Duty Free joint project with ATB [Aéroport Toulouse-Blagnac],” said Dufry Division CEO for Southern Europe & Africa Pedro Castro. “Nine months in, and we continue to be proud of the new coherent and integrated space we created as part of the passenger journey at this airport.
“For us it symbolises the best practise we always aim to achieve with our airport partners. Thank you Philippe Crébassa [ATB Chairman of the Board] and all of the ATB team for putting together this fantastic event.”
The images below capture some of the highlights of the store:
