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Leon (left) and Jerome Falic celebrate the Grand Opening with Rémi Chadapaux (right) in traditional Chinese style |
MACAU. On 6 May Duty Free Americas (DFA) and L’Oréal Luxury Products Division-owned Scental Travel Retail (Asia Pacific) celebrated the Grand Opening of the first DFA/Lancôme beauty store in Asia at The Venetian Macao-Resort-Hotel.
This store includes the largest L’Oréal Luxury Products Division (LPD) Lancôme travel retail boutique in the world.
The gala event was hosted by Jerome and Leon Falic, CEO and President respectively of DFA, and Scental General Manager Rémi Chadapaux.
The new store is a joint venture between DFA and Scental, which collaborated in store design, as well as sales and marketing strategies.
The outlet offers customers the full range of cosmetics from major brands such as Lancôme, Biotherm, Shu Uemura, Helena Rubinstein, Yue Sai and Yves Saint Laurent, with fragrances from Giorgio Armani and Ralph Lauren.
Scental noted: “Because this elegant store caters to clients from the PRC and other parts of Asia who are increasingly demonstrating a demand for luxury products, both DFA and Scental expect that it will perform extremely well.
“The store offers a stylish ambience and a wide range of premium brands, and its excellent high traffic location in the main entrance to the west lobby of The Venetian Macao-Resort-Hotel ensures high visibility and easy access. Marketing strategies will foster the vision of a highly successful first-in-the-world luxury beauty store.”
The grand event was attended by 250 guests, including Andrew Wylegala, Chief Commercial Consul from the American Consulate in Hong Kong; Stephen Weaver, President – Asian Region for Las Vegas Sands Corp; and Glen McAnulty, Executive Director – Mall Management for Sands Retail Asia.
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History is made as the ribbon-cutting takes place to mark the opening of the first DFA/Lancôme beauty store in Asia |
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The new store is a joint venture between DFA and Scental, who collaborated in store design and marketing strategies |
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Guests are drawn into the shop via the wide entrance dominated by a powerful Giorgio Armani visual |
The opening speeches by Jerome Falic and Chadapaux were followed by a cocktail reception, a traditional lion dance performance for good luck, and a ribbon-cutting ceremony.
Guests were introduced to the various Lancôme/Scental beauty brands and were invited to participate in make-up shows and skincare consultations.
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The store represents a “fantastic retail design and operation” said an enthusiastic Rémi Chadapaux |
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Guests at the Grand Opening explore the many brands available in the first DFA/Lancôme beauty store in Asia |
In his speech, Jerome Falic emphasised excellence in the design and layout of the store, complemented by the highest standards in product assortment, displays, visuals and customer service.
He said: “We are also very aware and appreciative of the fact that this wonderful Venetian Macao-Resort-Hotel is the ideal setting for us to launch this new concept and perpetuate the lofty status of these brands because of its exposure to affluent domestic and international customers.”
Chadapaux said that the idea for this unique beauty store was conceived during a discussion with Falic two years earlier. He said: “The store showcases Scental’s biggest brand, Lancôme, in addition to other renowned brands of L’Oréal Luxury Products Division.”
He added,: “This shop represents a fantastic retail design and operation and, although times may be rough, I am extremely confident in our ability to make it very successful and profitable.”
MORE COVERAGE OF THE MACAU OPENING
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