AMERICAS. Leading travel retailer Duty Free Americas (DFA) is hosting high-profile activations at key airports this month in partnership with beauty houses Clarins, Rabanne and Yves Saint Laurent (YSL).
The retailer said that the campaigns “allow travellers to sample world-class products and experience the world of Clarins, Rabanne and YSL via its in store beauty concierge”. The activations feature a blend of Out Of Home media, pop-ups, in-store demonstrations and other experiences for travellers.
Rabanne Fame & Phantom
At Miami International Airport, DFA has partnered with fashion and beauty group Puig for the launch of Fame and Phantom Parfums, as Rabanne, formerly known as Paco Rabanne, reveals its new brand identity.
Myslf Refillable Eau de Parfum
YSL is celebrating the release of its new masculine refillable fragrance, Myslf, with a prominent activation at DFA’s Miami, Hartsfield-Jackson Atlanta and Tocumen, Panama International airport locations.
Travellers can explore YSL’s first woody floral scent through DFA’s beauty concierge, podiums, digital displays and freestanding units.
Clarins Double Serum Light Texture
Family-owned skincare brand Clarins has collaborated with DFA to introduce the new Double Serum Light Texture line, which delivers skin benefits through plant power and scientific innovation.
The activation features immersive displays across DFA’s stores at Miami, Hartsfield-Jackson Atlanta and Tocumen, Panama International airports. Travellers can learn how to pair the Double Serum Light Texture with their favourite day cream in their skincare routines, with women and men able to try the bare skin effect serum through DFA’s beauty concierge in-store.
Duty Free Americas Vice President Joseph Falic said: “This month, we proudly spotlight the finest cosmetics and fragrances from Clarins, Rabanne and Yves Saint Laurent through innovative new in-store experiences.
“The luminaries of the beauty industry continue to choose Duty Free Americas as their gateway to international travellers – a fact that speaks to the dedication and expertise of our in-store beauty concierge and omnichannel shopping opportunities. We take great pride in ensuring we are always ahead of the curve when it comes to the best of beauty, offering our travellers concierge-level service and limited-edition products in travel retail.” 
