COLOMBIA. Duty Free Americas has opened the first store in Latin America dedicated to Diageo’s liquor portfolio, at El Dorado International Airport in Bogota.
The store on the international Arrivals concourse was opened on 13 November. It is designed to cater specifically for regional travellers based on market and passenger trend analysis.
Local whiskies and rums occupy prime position in the store, highlighted by video screens presenting Diageo brands including Johnnie Walker, Buchanan’s, Old Parr and Zacapa.
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The store’s portfolio is based on analysis of the regional market and passenger trends |
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A central gondola with tasting area features other brands and will be used to highlight travel retail exclusives and innovations, such as Johnnie Walker Explorers’ Club Collection, Smirnoff White and Haig Club single-grain Scotch whisky.
The shop was opened Diageo Global Travel & Middle East (GTME) Managing Director Doug Bagley, Diageo Vice President GTME Western Matthieu Comard and Duty Free Americas President Leon Falic.
Bagley said: “The opening of this store is a shining example of the strength of our commitment to personalisation and transforming the shopper experience in travel retail. The creation of such a unique proposition is testament to the strong and successful partnership we have developed with Duty Free Americas over the years.
“We believe that this unique proposition is an incredible opportunity to drive growth for both Diageo and Duty Free Americas in this key hub.”
Falic added: “We believe that this store sets us apart from other duty free operators. Through this joint effort, we will be offering one of the widest portfolios of world-class spirits brands under one roof.”
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Diageo GTME Managing Director Doug Bagley (left) and Duty Free Americas President Leon Falic open the new store |
