ARGENTINA. To celebrate International Women’s Day* on 8 March, Duty Free Shop Argentina will offer female passengers at Ezeiza International Airport a series of special privileges throughout the day.
Two make-up stations, from Clinique and Shiseido, will offer free make-overs at the main Buenos Aires gateway. Both brands will also offer special promotions for the purchase of their products.
In La Prairie’s “˜The Art of Beauty’ spa, women who purchase a treatment will receive a special gift from the upscale skincare brand.
In the main duty free shop (run by InterBaires) women will also be able to try Secret Garden, the exclusive line of creams from Victoria’s Secret. The brand made its Argentinean market debut at Ezeiza, which remains the only door for the range.
Additionally, all women who make a purchase in the duty free store will receive surprise gifts in the form of products from leading international brands.
COMMENT: Here is an impressive example of a retailer understanding its consumer base and responding accordingly. Given the importance of women travellers – and the key related categories of fragrances and cosmetics – to travel retail, it’s both noteworthy and encouraging to see a leading industry player acknowledge the international importance of this landmark day.
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International Women’s Day is a celebration of women’s achievements around the world |
*ABOUT INTERNATIONAL WOMEN’S DAY
International Women’s Day is a global celebration of the economic, political and social achievements of women past, present and future. In some countries, including China, Russia, Vietnam and Bulgaria, it is a national holiday. For details please visit www.internationalwomensday.com
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