Catering to all styles: Dyrberg/Kern says the collection has a piece for every man |
Danish jewellery brand Dyrberg/Kern is poised to unveil its first-ever jewellery and watches collection for men at next month’s TFWA Asia Pacific Exhibition (stand D9, basement 2).
According to the brand, the collection has been introduced in response to “an obvious gap” in the marketplace for men’s jewellery.
Dyrberg/Kern Travel Retail Manager Jacob Olsen commented: “This is a very exciting time for Dyrberg/Kern; the release of our men’s collection is another step towards our objective to become one of the leading fashion jewellery brands within travel retail. We have expanded into the men’s category because we felt there aren’t currently any jewellery brands in this channel that offer fashionable, stylish, trendy pieces, designed solely for men.
“We wanted the collection to appeal to men that may not be used to, nor have ever thought about wearing jewellery before. To do this we have focused mainly on watches and bracelet sets, and excluded pieces like earrings and necklaces. We want men to feel comfortable wearing our jewellery, so each piece has been designed to look and feel young, funky; not forgetting rock ‘n’ roll.”
Including raw-arm pieces and watches, the men’s range takes inspiration from the street. All of the pieces in the collection are designed around the same look and allow men to ‘mix ‘n’ match’ styles, noted the brand.
Dyrberg/Kern Founder and CEO Henning Kern said: “For too long the perception has been that the only piece of jewellery you can carry as a man, is your watch. Today, many men like the classic look of jackets, jeans, t-shirts – the more casual style, and with just the right simple piece of jewellery, you can actually add that extra sense of personality to your look, which we men also seek. The right piece of jewellery can finalise your style and give a more complete look.
“The feel of our new men’s collection, is solely focused on simple bracelets in genuine natural stone, leather, and steel, and watches that are expensive to the look. Arm pieces that you can use with practically everything you have on, whether you wear a sharp suit, or have a more casual style.”
Priced between US$20 and US$150, the collection will offer both twin pieces and individual items. “As we do with all our collections, we will continue to be flexible with the sets we offer to our inflight and retail partners, added Olsen. “This includes offering our customers the ability to customise their own sets to suit their individual passenger profiles, yet still ensuring that we maintain impulsive price points.”
For more information, please contact: Jacob Olsen at: jol@dyrbergkern.com or tel: +45 6122 6898.
