FRANCE/INTERNATIONAL. Travel retail marketing technology company E23 and Quividi, the pioneer in AI and Computer-Vision based platforms for real-time audience measurement and shopper engagement for Digital Out of Home (DOOH) and in-store retail media, have entered into a strategic partnership.
The collaboration – to be launched this week at the Innovation Lab at the TFWA World Exhibition in Cannes (29 September-3 October) – aims to enhance audience and shopper engagement measurement within duty-free operator environments.
Italy-based E23 offers customised planning solutions to monitor and influence shopper behaviour throughout the travel journey, both inflight and at airport locations.
The company claims to have revolutionised travel retail media with its Demand-Side Platform (DSP), tailored for major consumer brands and media agencies globally. The platform uses “unique and advanced” travel data to deliver highly targeted marketing solutions in the duty-free environment.
Quividi delivers advanced first-party measurement of ad impressions and extends its capabilities into programmatic DOOH with high-fidelity impression multipliers. Additionally, the tech company provides insights for merchandising-focused retail media touchpoints, including metrics on product pick-up and put-back.
Leveraging Quividi’s platform, E23 will provide impressions and SKU-level sales for the marketing campaigns powered by its DSP. This integration, E23 noted, will provide large brands advertising in the travel retail space with unprecedented insights into the effectiveness of their marketing efforts.
The partners will stage an exclusive, private event – to be held at the Espace Croisette on 2 October – offering attendees a unique opportunity to experience how this collaboration enhances engagement and boosts sales in duty-free environments.
Travel retail professionals interested in attending can register here.
E23 collaborates with advertising leaders such as Hivestack, JCDecaux, ExteriorPlus and Huawei PetalAds, and technology partners such as Safran and Aerq within the inflight entertainment and connectivity sector to deliver programmatic travel retail media solutions.
The company noted worldwide retail media spend is expected to reach US$140 billion this year, and said travel retail is poised to capitalise on this emerging advertising frontier.
The e23-Quividi partnership, it added, represents a significant step towards unlocking the potential of travel retail media advertising, offering brands and duty-free operators a powerful tool to enhance their marketing strategies and drive growth. ✈
