DENMARK. ECOOKING has partnered with Gebr. Heinemann to run a high-profile activation at Copenhagen Airport showcasing its Pigmentation Series
Running throughout January and February, the animation features expert Brand Ambassadors who highlight ECOOKING’s best-selling skincare products and illustrate their skincare benefits.
The Pigmentation Series is designed to address various types of hyperpigmentation, including sun damage, age spots, acne scars and hormonal pigmentation. Key active ingredients include Niacinamide (vitamin B3) and rainbow algae extract, which work together to regulate melanin production and promote a more even skin tone.
To encourage engagement and drive sales, the activation includes a gift with purchase incentive.
A brand that started in the kitchen
Founder Tina Søgaard created ECOOKING after a tough divorce left her skin showing signs of stress. Leveraging her years of cosmetics expertise, she began mixing creams, serums and oils in her kitchen to restore her skin’s health.
The natural and organic formulations quickly gained traction as friends and family sought Søgaard’s help for their own skincare concerns, inspiring her to turn a personal project into a business.
Today, ECOOKING offers a diverse line of clean, high-performance skincare, staying true to its roots in effective and natural skincare solutions. ✈
