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A Sky Connection hostess at Hong Kong International Airport with some of the rare Macallan single malt whiskies |
Some of the rarest single malt whiskies in the world were sold in the last four months of 2011 at Hong Kong International Airport (HKIA) in a series of exclusive promotions mounted by brand owner The Edrington Group and Sky Connection.
Rare expressions of The Macallan single malt whisky were snapped up by enthusiasts and connoisseurs, the company reported.
The rarest and most exclusive expression to have been offered for sale was a bottle of The Macallan Fine and Rare 1949 which retailed at HK$338,800 (US$43,435).
Three bottles of The Macallan in Lalique III rare limited edition were supplied to HKIA and two have been purchased at HK$288,000 (US$36,923) each, with the last one retailing at HK$328,000.
All ten bottles of The Macallan Masters of Photography II Albert Watson Edition allocated to Sky Connection were sold within five days of being put on-shelf at HK$12,800 (US$1,641) each. This limited edition features the work of the great Scottish-born photographer Albert Watson, famous for his fashion, celebrity and art pictures.
Earlier, 24 bottles of The Macallan Masters of Photography Rankin Edition allocated to Sky, which retailed at HK$14,800 (US$1,897), were snapped up within a week of appearing on-shelf. This limited edition features a rare bottle of The Macallan 30yo Fine Oak single malt whisky and a collection of black and white Polaroid images of The Macallan’s Easter Elchies Estate taken by Rankin, the renowned photographer.
Sky Connection CEO Baker Salleh said: “We have a very strong commitment to showcasing excellence and we are pleased to have been given the opportunity to exhibit and offer for sale these superb whiskies. Such exclusive products cast a halo of luxury over The Macallan brand in its entirety and indeed over our liquor department as a whole.”
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The Macallan in a rare limited-edition Lalique decanter |
The Edrington Group Regional Director – Asia Travel Retail Ryan Hill added: “The high prices paid for these exceptional items reflect their rarity and also the high demand for aspirational products of exceptional quality in Asia, particularly among the travelling Chinese community.
“Being probably the most collectable single malt in the world, the speed at which these products were snapped up demonstrates the powerful brand equity of The Macallan in travel retail in this region.”
About The Macallan
Established in 1824 by Alexander Reid above the river Spey in northeast Scotland, The Macallan was founded upon a set of guiding principles called the Six Pillars. The distillery is surrounded by a 150-hectare estate, with Easter Elchies House, a Highland manor built in 1700, at its heart.
Known for maturation in Spanish oak, sherry seasoned casks, The Macallan’s range of outstanding single malts includes: Sherry Oak, matured in Spanish oak casks seasoned with sherry; Fine Oak, matured both in sherry casks of Spanish and American oak and in American oak casks seasoned with bourbon; the 1824 range, exclusive to global travel retail.
In addition, The Macallan is known for its vintage whiskies, dating back to 1926, and is considered among the most sought-after single malts at auction.
About The Edrington Group
The Edrington Group aims to be Scotland’s leading international premium spirits company. It owns and produces some of the best known Scotch whisky and golden rum brands, including The Famous Grouse, Cutty Sark, The Macallan, Highland Park and Brugal. It has a number of specialist operations covering every facet of distilling, blending and bottling as well as marketing. Visit www.edringtongroup.com and www.themacallan.com
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All ten bottles of The Macallan Masters of Photography II Albert Watson Edition were sold within five days |
