Elie Saab’s fragrance debut rolls out at Dubai Duty Free

FRANCE. Beauté Prestige International (BPI) has launched the debut fragrance from Lebanese designer Elie Saab – called simply Elie Saab Le Parfum – at Dubai International Airport.

In partnership with Dubai Duty Free, BPI has set up a 24sq m Elie Saab lounge in the heart of the airport at Terminal 3, offering passengers a novel fragrance experience.

The installation will run until 21 September.

The Elie Saab lounge in Dubai Duty Free aims to provide a novel fragrance experience for passengers


As previously reported, the concept of Elie Saab Le Parfum aimed to reflect the fashion house’s codes. The scent was described by Saab as “a fragrance which expresses a radiant femininity and which includes the duality of my world: the light of the Middle East and the modernity of the West”.

The juice was created by Francis Kurkdjian, featuring a floral, solar, woody theme.

The heavy, cube-like, glass fragrance flacon was created by Sylvie de France. It is cut like crystal for a prism-like effect. The outer carton was inspired by the travertine beige and brown colour scheme of the Elie Saab boutiques.

The product line-up comprises a 50ml and 90ml edp, a 200ml body lotion, a 200ml shower cream and a 100ml deo spray.

The advertising visual (shot by Mert & Marcus) depicts model Anja Rubik as a modern, urban princess, walking through a city in a strapless chiffon dress.

The advertising visual for Elie Saab Le Parfum depicts model Anja Rubik as a “modern, urban princess”


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