FRANCE. Beauté Prestige International (BPI) has launched the debut fragrance from Lebanese designer Elie Saab – called simply Elie Saab Le Parfum – at Dubai International Airport.
In partnership with Dubai Duty Free, BPI has set up a 24sq m Elie Saab lounge in the heart of the airport at Terminal 3, offering passengers a novel fragrance experience.
The installation will run until 21 September.
 |
The Elie Saab lounge in Dubai Duty Free aims to provide a novel fragrance experience for passengers |
As previously reported, the concept of Elie Saab Le Parfum aimed to reflect the fashion house’s codes. The scent was described by Saab as “a fragrance which expresses a radiant femininity and which includes the duality of my world: the light of the Middle East and the modernity of the West”.
The juice was created by Francis Kurkdjian, featuring a floral, solar, woody theme.
The heavy, cube-like, glass fragrance flacon was created by Sylvie de France. It is cut like crystal for a prism-like effect. The outer carton was inspired by the travertine beige and brown colour scheme of the Elie Saab boutiques.
The product line-up comprises a 50ml and 90ml edp, a 200ml body lotion, a 200ml shower cream and a 100ml deo spray.
The advertising visual (shot by Mert & Marcus) depicts model Anja Rubik as a modern, urban princess, walking through a city in a strapless chiffon dress.
 |
The advertising visual for Elie Saab Le Parfum depicts model Anja Rubik as a “modern, urban princess” |
