Beauty and fragrance house Elizabeth Arden is extending its longstanding partnership with South African non-profit group Sparrow Society.
The move strengthens the company’s commitment to empowering women from underprivileged communities by providing them with a safe and dignified work environment. This in turn allows them to support their families and produce ethical and fashionable products.
Sparrow Society aims to build a more equitable society through gender advocacy, strategic economic empowerment, and support for survivors of gender-based violence.
Since creating her beauty empire more than a century ago, Elizabeth Arden has become influential to women all over the world for her entrepreneurial spirit and commitment to innovation in the beauty industry.
Her values and legacy continue to shape the Elizabeth Arden brand.
Unlike the traditional relief and aid model, Sparrow Society works by providing sustainable and holistic economic support to its network of more than 100 women-owned sewing businesses.
Over the last eight years, the collaboration between Elizabeth Arden and Sparrow Society has produced more than 1 million bags and generated job opportunities for over 200 women.
In 2023, 95 women were encouraged to start home-based sewing businesses, and nine survivors of human trafficking were trained to work again.
Revlon (Elizabeth Arden’s parent company) Chief Marketing Officer Martine Williamson said: “We are thrilled to continue our support of this incredible organisation.
“As a brand that was founded by an inspiring female entrepreneur, Elizabeth Arden is proud to be impacting women’s lives meaningfully and supporting their path to economic stability through our relationship with Sparrow Society.”
Sparrow Society Founder and Managing Director Kate Brim-Senekal added: “Elizabeth Arden gift-with-purchase bags are so much more than just free gifts – they are changing people’s lives.
“They are giving women in South Africa the opportunity to build a better future for themselves through creating something beautiful. For Elizabeth Arden consumers, to be able to hold something like that in your hand – a bag that carries such an impact – is extraordinary.”
The three 2024 gift-with-purchase bags feature a curated selection of Elizabeth Arden’s bestselling skincare products including formulas from the Ceramide, Eight Hour and Prevage collections.
The limited-edition Sparrow Society bags are ethically sourced and produced. Ethically sourced and produced, these handmade cosmetics bags are available globally from this month in both domestic and travel retail channels, while stocks last.
Elizabeth Arden Marketing Director EUTR Céline Moittié said: “Elizabeth Arden has always fought for women’s rights and independence.
“With this gift-with-purchase campaign our company values and heritage remain once again at the core of all activations we create, staying true to our mission and commitment to supporting women across the world.” ✈
