SINGAPORE. Beauty brand Elizabeth Arden recently partnered with Changi Airport Group and The Shilla Duty Free Singapore to create its first airport ‘Travel Pitstop’. The Changi 1st outlet serves as a one-stop-shop for travel beauty tips, complimentary skin hydration services and opportunities to purchase Elizabeth Arden travel-related beauty products.
The Shilla Duty Free Singapore Vice President and Managing Director Jeff Lee commented: “We are excited to partner with Elizabeth Arden and Changi Airport Group in yet another tripartite partnership to bring forth exclusive and interactive services to the passengers in Singapore Changi Airport. We look to excite our customers with more disruptive experiential activations and exclusive launches.”
Initially located alongside The Shilla Duty Free Central Store in Terminal 2 departures from 8 March to 18 April, before moving to Terminal 1 until 9 May, the Travel Pitstop is dressed in pink and red to catch the eye of travellers.
It houses four beauty stations. One features Skin Nutrients – Elizabeth Arden’s travel-friendly serum capsules that provide targeted skin solutions for different needs. The second is themed Skin Protection – with antioxidant serum Prevage aimed at protecting skin from environmental stresses.
Third is Hydration Fix with brand favourite the Eight Hour range to cover all hydration needs and fourth is Wellness, featuring Elizabeth Arden’s Green Tea and White Tea fragrance and bodycare lines.
Travellers can also enjoy a complimentary oxygen blast hydration boost featuring Elizabeth Arden’s Eight Hour Miracle Hydrating Mist, alongside hydration services using self-service dispensing machines. The free hydration for face features the Eight Hour Miracle Hydrating Mist, while the free hydration for hands and body features the popular Green Tea Refreshing Body Lotion.
A complimentary ‘Travel with Arden’ travel journal is offered to all guests while purchases of S$50 entitle the customer to a collectable foldable shopping bag. Additional gifts with purchase are available for customers who purchase at higher tiers.
In addition to the Elizabeth Arden Travel Pitstop, The Shilla Duty Free Singapore is launching the new White Tea Eau Florale EDT exclusively ahead of domestic channels in Singapore. The new White Tea Eau Florale EDT is a feminine and delicate fragrance comprised of a floral-musk bouquet: pink freesia, pink orris, blush honeysuckle and trisamber.
Elizabeth Arden Asia Pacific Travel Retail General Manager Yumie Chia said: “Singapore Changi Airport is an extremely important transit airport in Asia Pacific. By bringing our very first airport pitstop concept here, we can showcase our services and travel-friendly beauty products to world-class travellers.
“Having the exclusivity over domestics for White Tea Eau Florale also gives us the competitive edge as we seek to always bring forth best deals and offerings for our customers.”
The Elizabeth Arden ‘Travel with Arden’ campaign takes place each year with a different theme. The 2024 visuals comprise paper-constructed cityscapes and a depiction of the Arden woman on her travels.
The visuals were created in collaboration with paper artist Chloe Fleury. Singapore Changi Airport is the first in Asia Pacific to carry the 2024 ‘Travel with Arden’ campaign, after which it will make its way across the region.
Click here to see the Travel Pitstop in action via an on-location video. ✈
