US. Film, TV and music star Hilary Duff, who has also designed her own fashion and lifestyle line, has partnered with Elizabeth Arden to launch a new range of fragrance products.
The collection will make its debut in North America next autumn, before rolling out globally. Financial terms of the agreement were not disclosed.
The collaboration marks Duff’s entry into the prestige fragrance market. The scent will join Arden’s other celebrity fragrances such as Elizabeth Taylor’s White Diamonds, and Britney Spears’ Curious and Fantasy.
“Hilary is the natural choice to reach fragrance buyers of all ages here and abroad, as she is recognised globally for her tremendous talent and glamorous star appeal,” commented Arden Chairman and CEO Scott Beattie.
“We are proud to partner with her and her hilary duff designer label, and we’ll take our inspiration from Hilary to build a stunning line of fragrance products.”
“I love wearing a beautiful fragrance and don’t feel completely dressed without one,” said Duff. “I love to layer my fragrances with perfumes, body gels and dusting powders. I am looking forward to working with Elizabeth Arden’s fragrance team to create a product line that is fresh and innovative. A fragrance that everyone will enjoy wearing, including me.”
About hilary duff enterprises: The newly unveiled designer label hilary duff for teens and young adults will introduce a juniors line of apparel and accessories in the years ahead. The hilary duff designer label complements the existing ‘tween label stuff by hilary duff which has consistently achieved top sell-throughs at leading retailers in the US, and at exclusive retailers in Canada, Australia and New Zealand, with expansion set for new product categories and additional retailers in autumn 2006, and additional territories in 2006-2007.
MORE STORIES ON ELIZABETH ARDEN
Arden’s Britney Fantasy becomes a reality – 10/10/05
Elizabeth Arden embraces novel fragrance approach via licensing deal with Danielle Steel – 26/09/05
Elizabeth Arden takes 5th Avenue fragrance further – 20/09/05
