Elizabeth Arden unveils new scents from Justin Bieber and Nicki Minaj

Elizabeth Arden has unveiled two new fragrances from pop stars Justin Bieber and Nicki Minaj. Justin Bieber The Key is the third fragrance within the singer’s franchise and Minajesty is the successor to Nicki Minaj’s debut fragrance Pink Friday. Both products are on-counter now.

Described as an energetic juice, Justin Bieber The Key opens on notes of mandarin, pear, boysenberry and osmanthus, leading to a heart of pink jasmine, water lily and peach nectar. The base is anchored with a blend of musks, woods, vanilla and raspberry cream.

The vibrant packaging aims to convey Bieber’s appreciation of cutting edge fashion and technology, according to the brand. The flacon features a glossy white finish and removable gold key charm. The key is said to convey Bieber’s message of “always believe”.

Justin Bieber The Key collection comprises 30ml, 50ml and 100ml edp sprays, an 8.8ml edp purse spray, a 200ml body lotion, a 150ml Hair Mist and a 10ml edp rollerball. The recommended domestic price points range from US$20 to US$59.50.

Left: Justin Bieber The Key. Right: Minajesty by Nicki Minaj

Minajesty, described as bold and brilliant, is said to showcase the sexier side of Nicki Minaj. “It is sultry, captivating and powerful. There is a sexy power behind having self-confidence,” the multi-platinum recording artist stated.

A floral gourmand, the juice opens with notes of peach, redcurrant and lemon blossom atop a heart of magnolia, pink frangipani and tiger orchid. The base blends Tonka bean, vanilla and white musk.

The flacon features Minaj’s face in gold, sporting a pink wig on top of a red bustier adorned with black and gold gems.

The Minajesty collection features 30ml, 50ml and 100ml edp sprays, a 200ml body lotion, a 150ml Hair Mist and a 10ml edp rollerball. Domestic prices range from US$20 to US$59.50.

Food & Beverage The Magazine eZine