Rituals Cosmetics has unveiled Serendipity, a new limited edition line which encourages consumers to “embrace unexpected joy”. It is now available in Rituals’ standalone travel retail stores, domestic stores, selected department stores and on Rituals.com
The full Serendipity range comprises a 3-Phase Shower Oil, Foaming Shower Gel, Body Scrub, Body Cream, Bath Foam, Body Oil, Scented Candle, Hand Balm & Oil Encapsulated Hand Wash Kitchen Set, Fragrance Sticks, Tea, Eau de Parfum for Men, Eau de Parfum for Women and a Gift Set.
It blends ten oils designed to enrich the body and soul. These are Evening Primrose, Sweet Almond, Sandalwood, Kukui Nut, Moringa, Tsubaki, Jojoba, Coconut, Sesame and Perilla oil.
Evening Primrose Oil helps create a more even skin tone, while Sweet Almond oil is rich in Vitamin E.
Sandalwood oil has plenty of skin-soothing benefits, Kukui Nut oil boasts excellent moisturising properties, while Moringa oil promotes a natural glow.
Tsubaki oil improves skin elasticity, Jojoba oil calms the skin and Coconut oil protects the skin. Sesame oil is naturally rich in antioxidants while Perilla oil restores the skin.
The Serendipity line’s innovative formula creates a layering effect on water, which mixes and separates oil and water to create an ethereal effect.
The layering effect is an industry-first innovation and is mirrored in the collection’s evocative packaging.
The collection’s hero product is the 3-Phase Shower Oil which blends opulent oils to deliver an ultra-nourishing effect on the skin.
Each phase in the shower oil offers ultra-nourishing and moisturising benefits leaving the skin soft and hydrated. The scent offers green, floral notes balanced with long-lasting woody accords and amber notes.
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