UAE. Emirates Group subsidiary Emirates Leisure Retail (ELR) has opened the first Giraffe restaurant outside the UK at Dubai International Terminal 3 Concourse A.
The Giraffe restaurant chain has over 40 restaurants in the UK including outlets at London Heathrow, London Gatwick and Manchester airports.
The Dubai offer is described as a value conscious, globally-inspired menu with food crafted from fresh ingredients. The concept serves a range of grills, burgers, sharing platters and vegetarian options, complete with a full drinks list of cocktails, bottled and draught beers, ciders and wines.
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A “guide to the world’s favourite foods”: Giraffe offers an eclectic global menu |
Giraffe Co-founder Russel Joffe commented: “We are delighted to be embarking on this international expansion of Giraffe and our first launch outside of the UK working with experienced multi-unit franchisees, ELR. They are the perfect partner to represent the brand in the UAE and the Middle East and we look forward to developing our business and growing our international presence.
“Airports have proved to be the perfect retail environment for Giraffe, based on our experience with TRG (The Restaurant Group) who license food & beverage concessions in UK airports. Giraffe makes a refreshing change to airport dining by offering a great all-day restaurant experience. We now have restaurants in Heathrow (both T1 & T5 airside and a juice bar landside in T5), Manchester Airport (airside) and Gatwick Airport (landside).”
ELR, together with sister company Maritime Mercantile International (MMI), has opened a total of six F&B and retail outlets at the new concourse.
Group CEO MMI and Emirates Leisure Retail Andrew J Day added: “Giraffe is a well established, tried and tested concept that has proven successful in UK airports, with a reputation for being a fabulous place for families. When we were looking for F&B innovations to bring to Dubai International Terminal 3 Concourse A, we believed Giraffe would be a great fit and we are delighted to have opened the first outlet outside the UK. Giraffe is a great addition to the ELR F&B portfolio and we believe the restaurant will do very well in a prime location at Dubai International.”
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The family-friendly restaurant chain makes in debut outside the UK at Dubai International |
*NOTE: The Foodie Report is the sister title of The Moodie Report. Published monthly within The Moodie Report e-Zine, plus regular coverage on this website, The Foodie Report covers all revenue-generating travel-related food & beverage. For your free subscription please e-mail Genevieve.Knevitt@TheMoodieReport.com.
For advertising details, please e-mail Mike.Sawicki@TheMoodieReport.com. Both titles also organise the annual Food & Beverage (FAB) Conference & Awards, covering both airport and railway F&B.
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| Emirates Leisure Retail was profiled in a recent edition of The Foodie Report (click on image to download), while the company will also be featured in a forthcoming book by Moodie Corporate dedicated to Concourse A | |
