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Colombia’s strategic location makes it an ideal place to serve partners and customers in the Americas, says Equss Managing Director Alex Chaves (in red tie) |
Australian fashion accessories brand Equss has opened a new store in Bogotá, Colombia – its first domestic outlet and operations centre in the Americas. From here the company plans to better serve and further develop the existing travel retail and domestic markets across the region.
“As a young brand we have experienced fantastic growth in the last two years and we are thrilled with the opening of this operations centre in Colombia,” said Equss Managing Director Alex Chaves.
“The whole region is experiencing an impressive economic growth and is the perfect business environment to develop our brand’s presence in the travel retail and domestic markets in all the Americas. Colombia’s strategic location makes it the perfect place for an operations centre that allows us to better serve our partners and customers in North, Central and South America in a very effective and timely manner,” Chaves added.
Located in the upscale Gran Estacion Shopping Mall, the 59sq m store carries the entire line of Equss jewellery, watches and leather accessories. The store design is described as elegant and stylish, with special attention being paid to the use of light. The fresh colour scheme is a reflection of the brand’s luxury lifestyle theme, it said.
The opening of the new store is hailed as a significant milestone for Equss as it will serve as the brand’s showroom for domestic retail and regional domestic distributors, as well as the American headquarters for the travel retail business.
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Located in the Gran Estacion Shopping Mall, the 59sq m store carries the entire line of Equss jewellery, watches and leather accessories |
