FRANCE. L’OCCITANE Travel Retail has unveiled Erborian’s ‘Leave Red on Read’ campaign with a focus on the brand’s popular CC Red Correct Cream.
This skincare product targets redness and soothes sensitive skin, aiming to enhance self-esteem by effectively managing redness and blushing.
The campaign, which forms part of L’OCCITANE’s significant investment in the French local market and Europe, is being promoted with a 360-degree activation and a striking podium at Orly Airport this month, in partnership with Lagardère Travel Retail.
The experience will be extended to other key European airports, including Paris Charles de Gaulle, Rome, London Heathrow, Madrid and Berlin.
The campaign builds on the success of immersive activations in Paris at La Samaritaine and Charles de Gaulle airports in April.
Among the highlights at Orly Airport are a large podium with a giant replica of the CC Red Correct Cream at the store’s entrance.
The promotional space invites travellers to sample the cream and explore a dedicated product assortment to experience the its redness-reducing and soothing benefits.
To enhance the in-store experience, travellers are offered a pink headband as a gift with purchase.
Complementing these activities is an innovative, hyper-local geo-targeting strategy at the six airports, designed to connect with travellers before their trips and while on the go.
The campaign is also supported by extensive media promotions in Orly Airport terminals 1 and 3, featuring digital screens to more effectively communicate the brand’s message to both domestic and international shoppers.
These powerful visuals aim to bolster the brand’s presence in duty-free stores and create a lasting impact with travellers from around the world.
Erborian’s CC Red Correct Cream offers two key benefits. It neutralises redness while enhancing the skin’s natural glow, helping users achieve an even-toned, radiant complexion.
Erborian delivers an innovative formula that combines the benefits of both skincare and makeup, allowing users to attain a healthy, flawless appearance without the need for heavy coverage.
True to its name, which means ‘Herbs of the Orient’, Erborian focuses on using ingredients derived from Korean herbal medicine.
Founded in 2007, the brand has become popular for its advanced Korean skincare technology.
Erborian aims to deliver real results, helping individuals to embrace their natural beauty. The brand’s products provide simple and effective solutions, combining skincare benefits with makeup-like results.
The CC Red Correct Cream is made using innovative Korean skincare solutions, to effectively address skin redness and sensitivity with its powerful and potent ingredients. These include Centella Asiatica, which soothes the skin; glycerin for hydration; and SPF25 to provide protection.
L’OCCITANE Group Director of Marketing Global Travel Retail Mona L’Hostis said: “Our goal with this impactful activation is to share Erborian’s Korean skincare ethos and lifestyle to travellers.
“Erborian’s ‘Leave Red on Read’ campaign is more than just a product promotion; it’s a commitment to helping people feel their best by addressing common skin concerns. We’re thrilled to be able to implement a multi-channel strategy that targets travellers at every stage of their journey, providing them with a real solution to redness while boosting their confidence.”
Erborian creates hybrid products, such as its iconic BB and CC creams, to bridge the gap between skincare and makeup. ✈