Fragrance and beauty distributor Essence Corp has revealed a new logo to celebrate its 35th anniversary.
The rebrand was unveiled during the company’s annual Internal Meeting at Jungle Island, held on 17-20 January. The logo features a dark blue, burgundy and blue grey colour palette.
Designed by full-service graphic design and branding studio Xposure Advertising, the logo is inspired by the ocean and sky, which are key elements in the travel retail industry said the company.
According to Essence Corp, dark blue represents commitment, honesty and responsibility while Burgundy represents energy, individuality and assurance. Blue grey was chosen to represent insight and stability. ✈
