EssilorLuxottica has renewed and expanded its licensing partnership with Ferrari. Under the new multi-year agreement, effective from 1 January 2023, EssilorLuxottica will continue to design, produce and market Scuderia Ferrari and Ray-Ban branded eyewear.
The partnership will also include the first collection of monobrand eyewear featuring the Prancing Horse trademark.
EssilorLuxottica’s sponsorship is also widening under the new agreement. The Ray-Ban logo, in addition to remaining on the Formula 1 single-seaters, will appear for the first time on the cars and apparel of the official drivers in Ferrari Competizioni GT.
As reported, EssilorLuxottica teamed up recently with Dufry to launch a series of high-profile Ray-Ban for Scuderia Ferrari promotions to celebrate the luxury car brand’s 75th anniversary. The animations ran at Milano Malpensa, Linate and Bergamo airports in Italy.
EssilorLuxottica chairman and CEO Francesco Milleri said: “There is only one Ferrari, and our story together has been exciting since the beginning.
“We saw with our first collaboration between Ray-Ban and Scuderia Ferrari the passion racing fans have for the Ferrari brand and the strong crossover between racing and fashion translated very well into eyewear.
“With our expanded partnership, we will bring that excitement to many more consumers around the world, further developing Ferrari in the eyewear category.”
Ferrari CEO Benedetto Vigna commented: “Ferrari is preparing to achieve new goals with EssilorLuxottica; from the first exclusively Ferrari branded eyewear line, to the challenges awaiting us on the circuits in the motorsport seasons ahead.
“Starting from a common history of excellence and authentically shared values, we want to build further exciting projects together with the millions of fans and customers who choose us and believe in this constantly developing collaboration.”
