CHINA. EssilorLuxottica has partnered with China Duty Free Group (CDFG) to launch a high-profile campaign showcasing its Coach x Disney collaboration. The campaign highlights the ongoing partnership between Coach Eyewear and Disney in celebration of the latter’s 100th anniversary.
The promotion is running until the end of December at the cdf Haikou International Duty Free Shopping Complex.
An eye-catching digital pillar was featured in the promotional space until the end of September, designed with a pink Mickey Mouse Garden theme. Mickey Mouse is one of Disney’s most famous characters.
A dedicated Disney gondola is running at the store until the end of December, showcasing exclusive eyewear designs in the brand’s best-selling silhouettes.
The campaign also emphasises Coach’s commitment to sustainability by featuring styles made using bio-injected materials. The packaging for this special collection is also crafted with 100% recycled paper.
EssilorLuxottica Asia Pacific Regional Director Gianmarco Montesano said: “EssilorLuxottica is proud to celebrate one of the most famous entertainment brands of today. Disney is a globally loved household name, and we wanted to spotlight its 100-year legacy in travel retail through an engaging animation space.
“With our partners at China Duty Free Group, we are delighted to showcase the exciting eyewear collaboration between Coach and Disney. The collection marks a momentous milestone, and we hope that customers will be delighted by the distinct designs and playful campaign messaging.” ✈