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Estée Lauder aims to improve on Perfection(ist) with the new Targeted Deep Wrinkle Filler |
UK. Estée Lauder has extended its Perfectionist anti-ageing franchise with a new treatment, Perfectionist [CP+] Targeted Deep Wrinkle Filler 15ml. It is rolling out into travel retail this month.
The product is described as an all-in-one, concentrated wrinkle-filling treatment with precision application, which immediately reduces the look of even the deepest wrinkles, such as smile lines, deep creases across the forehead, between brows, and around the eyes and lips.
Advanced volumising spheres help plump and smooth the look of deep wrinkles, the brand maintains, while Lauder’s exclusive Wrinkle Lift Restructuring Peptidesâ„¢ Complex delivers “intensive therapy” to the depth of every expression line – helping skin amplify its natural production of redensifying collagen. Over time, deep wrinkles appear pushed up from within for a younger, smoother, less lined look.
In addition, an advanced optical blend of soft focus and fluorescent pigments brighten shadows and blur surface imperfections to give skin a smoother, more even appearance.
According to the brand,100% of women tested showed an instant reduction in the look of moderate to deep crow’s feet, lip lines and frown lines.
Additionally, the appearance of lip lines is dramatically reduced as an invisible boundary helps to keep lipstick in place. For up to 8 hours, there is said to be a significant reduction in lipstick feathering.
In other skincare news, Estée Lauder has introduced a new travel retail exclusive, the Time Zone Face and Eye Set.
The set contains a 50ml Time Zone Creme Moisturiser SPF15, a 15ml Time Zone Anti-Line/Wrinkle Eye Creme and a clear security bag.
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Estée Lauder adds another dimension to its Sensuous women’s fragrance with an edt spray version |
In just four weeks, Time Zone products are claimed to dramatically reduce the appearance of lines and wrinkles, and help reduce the look of crepiness, crow’s feet and under eye lines.
Lastly, within fragrance, Estée Lauder has extended its Sensuous women’s fragrance with a new edt spray version. And for travel retail, the brand has created a new exclusive set featuring the original eau de parfum, which contains a 100ml edp spray and a gwp 30ml edp spray.
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