CHINA. Estée Lauder and China Duty Free Group are celebrating the new Advanced Night Repair Synchronized Multi-Recovery Complex with a dynamic and sustainable pop-up at the Sanya International Duty Free Complex in Hainan, China. It will run throughout December.
The new Advanced Night Repair Synchronized Multi-Recovery Complex has been enhanced with leading-edge Chronolux Power Signal Technology, which boosts the skin’s cell renewal and collagen production processes. It is the latest addition to Estée Lauder’s hero Advanced Night Repair range.
The spectacular pop-up was officially launched with a star-studded opening ceremony. It was attended by Estée Lauder Global Spokesperson Yang Mi, Estée Lauder Asia Pacific Skincare and Makeup Spokesperson Li Xian and Estée Lauder Asia Pacific Skincare and Fragrance Ambassador Lareina Song.
The ambassadors welcomed VIP guests, press and travel retail executives to the opening of the brand’s exclusive pop-up experience at the CDF Mall.
The immersive pop-up invites travelling shoppers to discover the world of Advanced Night Repair.
The experience begins with ‘ANRcade,’ which gives shoppers the opportunity to win prizes through a series of interactive games.
The ANRcade also offers plenty of photo opportunities so visitors can take photos and share them on social media.
Guests can also experience Estée Lauder’s new iMatch Skincare Finder tool at the pop-up. It provides quantitative skincare analysis and also offers personalised product recommendations and skincare visualisation.
To celebrate the pop-up, Estée Lauder also unveiled two new CDF-exclusive sets: the Limited Edition Advanced Night Repair 100ml Gold Duo Set and the Your Nighttime Skincare Essentials Set. The two sets are now exclusively available at key CDFG stores in Hainan, Shanghai, Beijing, Hangzhou and Guangzhou.
In accordance with The Estée Lauder Companies’ sustainability commitments, the pop-up was primarily made with FSC-certified wood and recycled acrylic. It also features circular economy tester units which could be used in future campaigns.
“We are honoured to continue Advanced Night Repair’s legacy of firsts by partnering with CDFG to bring an Estée Lauder experience like no other to Sanya International Duty Free Shopping Complex,” commented Estée Lauder Travel Retail Worldwide Senior Vice President Jean Yves Minet.
“Our consumers have loved this iconic product for generations, and we could not think of a better way of celebrating this moment with our fans than by bringing three Chinese icons and Estée Lauder Brand Spokespeople together here in Hainan. A special thank you to Yang Mi, Li Xian and Lareina Song for shining your star power on this celebration and to CDFG for continually supporting us as a brand and as partners.”
China Duty Free Group Vice President of Central Merchandising Division Terry Chua added, “We at CDFG thank our esteemed partner, Estée Lauder, for continuing to choose Sanya International Duty Free Shopping Complex as its premiere destination for such incredible brand experiences.
“From interactive pop-ups to A-list celebrity appearances, Estée Lauder continues to innovate new and memorable experiences for the Chinese traveller. We look forward to many more exciting activations to come.”
A Legacy of Firsts – 38 years of serum innovationEstée Lauder’s Advanced Night Repair range has set new standards for skincare repair, reaching cult status worldwide. The formula has been updated only four times throughout its history. It continues to one of the best-selling and most loved skincare products in the company’s history. In celebration of 38 years of beauty innovation, Estée Lauder has released a new formulation — the result of seven years of epigenetic research — to reveal the new Advanced Night Repair Synchronized Multi-Recovery Complex.
1982: Advanced Night Repair Protective Recovery 1991: Advanced Night Repair Protective Recovery Complex 2009: Advanced Night Repair Synchronized Recovery Complex 2013: Advanced Night Repair Synchronized Recovery Complex II 2020: Advanced Night Repair Synchronized Multi-Recovery Complex |
FOOTNOTE: In related news, the Moodie Davitt Virtual Expo Company and leading B2B beauty title BW Confidential have progressed exciting plans to unveil Beauty Tech Live — a pioneering virtual event that will showcase the joint worlds of beauty and technology — on 12-16 April, 2021 (note new dates).
The trade event is the first virtual expo of its kind in the sector, bringing together the latest tech innovations and solutions across all stakeholders in the beauty industry. As with the hugely successful Moodie Davitt Virtual Travel Retail Expo held in October, Beauty Tech Live will also feature a one-month follow-up showcase.
Beauty Tech Live contacts
Oonagh Phillips: ophillips@bwconfidential.com
Martin Moodie: Martin@MoodieDavittReport.com
Hainan Island: Travel retail’s global hotspot The Moodie Davitt Report will publish a Hainan Island Special Report with the China edition of The Magazine in February 2021. Written by Martin Moodie and Dermot Davitt, it will explore how the offshore duty free business in China has become critical to the world’s leading brands across many categories.
The report will feature:
Contact Irene@MoodieDavittReport.com to partner with The Moodie Davitt Report for this special edition. |
