CHINA. Estée Lauder Travel Retail, in partnership with China Duty Free Group (CDFG), has officially opened its multi-level experiential flagship store at the cdf Sanya International Duty Free Shopping Complex Global Beauty Plaza (Block C). This launch represents a significant expansion of the brand’s presence in the Asia Pacific travel retail market.
The flagship store offers a premium shopping experience, combining high-performance skincare with a range of luxury services tailored to travelling consumers.
To mark the occasion, Estée Lauder Skincare Spokesperson Dylan Wang joined senior representatives from Estée Lauder Travel Retail and CDFG for a ribbon-cutting ceremony and celebratory toast on 13 September.
The flagship, the largest in Estée Lauder’s global portfolio, exemplifies the brand’s Skin Longevity Institute Retail concept. The two-storey space offers personalised skincare consultations, facial treatments and makeup services in a luxurious setting.
A kinetic installation inspired by Hainan’s ‘Golden Waves’ symbolises the natural beauty of the island and the economic potential of the region’s travel retail sector.
Alongside the flagship opening, Estée Lauder unveiled an innovative Night Science Centre pop-up, located on the first floor of the Global Beauty Plaza. Open to the public until Saturday (28 September), the pop-up reinforces Estée Lauder’s leadership in night skincare science.
The space features contemporary Sleep Pods, where consumers can relax and experience exclusive facial treatments using cryo-massage tools. The treatments showcase the brand’s hero products, the Advanced Night Repair Serum and Eye Gel, and deliver deep cellular repair for the skin.
Estée Lauder Travel Retail Asia Pacific Vice President/General Manager Selina Thng commented: “Estée Lauder is committed to providing consumers with the best of high-performance skincare behind our revolutionary night-time skincare expertise.
“With our Night Skin Science Pop-Up, we bring the power of the night to consumers and allow them to experience skin transformation within just one use of our powerful night skincare regimen.”
The Night Science Centre activation also highlights Estée Lauder’s newest product, the Revitalizing Supreme+ Night Power Bounce Crème, which enhances collagen production and neutralises inflammation, offering consumers a powerful night-time skin repair solution.
Adding a digital element, consumers can engage with Estée Lauder through the WeChat Mini-Program ‘Duty Free Social Circle’, where they can access information on travel-exclusive sets, special offers and other store-related information. ✈
