SWITZERLAND/INTERNATIONAL. The Estée Lauder Companies has appointed Patrick Bouchard to the role of Vice President Client Management Travel Retail Worldwide, effective 1 March.
Bouchard will report to Senior Vice President and General Manager, Business Operations Travel Retail Worldwide Israel Assa and will be based in Switzerland.
Assa said: “Patrick is an accomplished and seasoned travel retail executive with demonstrated strategic and operational skills which he has developed during his extensive career in travel retail. I am looking forward to working with him in this new capacity.”
Bouchard previously worked at Spanish fragrance house Puig as Global Travel Retail Managing Director & General Manager. He is fluent in French, German, English and Spanish.
Bouchard served as Board Member and Vice President Commercial at Tax Free World Association (TFWA) from 2012 to 2016.
Comment: With the appointment of Patrick Bouchard, The Estée Lauder Companies has secured the services of an executive who brings clear strategic thinking and insights, not to mention a classy industry track record, to its senior team, writes Dermot Davitt. In his years with Puig, Bouchard helped reinforce the role and importance of travel retail at the highest level, as the company used the channel as one of its key brand showcases. The memorable (and hugely successful) launch of Paco Rabanne 1 Million was a particular highlight, backed up by line extensions such as Lady Million plus impressive brand launches for Invictus, Valentina and others. Bouchard has also been a committed participant in and advocate for the industry, through his time on the TFWA Management Committee and through his support for The Trinity Forum, where he has been a welcome guest and speaker. We congratulate him on his new role and the Estée Lauder team on a fine appointment.
