US/CHINA. Origins Natural Resources (part of The Estée Lauder Companies) has been launched in mainland China, at the Parkson Department Store in Shanghai. The brand expects to open four more doors in Shanghai and Beijing by 30 June 2010.
“This is such an exciting day for Origins,” noted Jane Lauder, Senior Vice President, General Manager of Origins, and a member of The Estée Lauder Companies’ Board of Directors. “We’re thrilled to be able to offer Chinese consumers the opportunity to experience Origins’ diverse range of high performance skin care products that are powered by nature and proven by science.”
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William P. Lauder (far left) commemorates landmark Origins opening with symbolic tree planting (photo: Business Wire) |
“Chinese consumers are passionate about skin care and natural ingredients, so Origins will be very relevant to this market,” added Carol Shen, General Manager of The Estée Lauder Companies in China. “In fact, the main ingredient in one of Origins most popular anti-ageing collections, called ‘A Perfect World,’ is White Tea, an extremely potent antioxidant which comes from the mountains of the Fujian Province in southeast China.”
The Origins launch was attended by Executive Chairman of The Estée Lauder Companies William P. Lauder, one of the founders of the brand, and Lynne Greene, Global Brand President for Clinique, Origins and Ojon.
“It’s great to be back in China. We’re delighted to introduce another one of our prestige brands into this fast-growing market,” commented Mr Lauder. “China is strategically important for our Company and we expect that Origins will help fuel our continued expansion here.”
In keeping with its long-standing mission to protect the planet, Origins has partnered with “Million Forest,” a reforestation project organised by The Climate Group, United Nations Environment Programme and China Green Foundation, to help preserve the trees and habitats of the Gansu Province.
Origins will plant a tree for every product purchased in China through 30 June 2010, from its “A Perfect World” and “Make A Difference” collections.
The launch of Origins in China was also commemorated by a symbolic tree planting near the Origins counter inside the Parkson Department Store in Shanghai.
Origins products are currently sold in more than 30 countries and territories, including the travel retail channel. Through the years, the brand’s practices and partnerships have made an environmental impact that is equivalent to planting 2,800 acres or 2.2 square kilometres of trees worldwide.
The Estée Lauder Companies first entered China in 1993 with two of its brands, Estée Lauder and Clinique. Nine brands are now sold in China and together The Estée Lauder Companies is the number one company within its department store distribution, based on annual retail sales in 2009.
One of the main areas of strategic focus for The Estée Lauder Companies is Asian skin care, with a particular emphasis on serving Chinese consumers. In 2005, the Company opened a research and development centre in Shanghai to study the safety and efficacy of topical botanical and synthetic materials, and explore the basis for differences in the response of human skin to environmental stressors.
The centre is also focused on marketing and consumer research, as well as raw material and formula development.
China is one of The Estée Lauder Companies’ fastest growing markets. In fiscal 2009, the Company’s sales in China grew nearly +30%. It is believed that in the next decade, China’s beauty market could rival the size of the market in the US. Other Estée Lauder Companies’ brands sold in China are Estée Lauder, Clinique, La Mer, MAC, Bobbi Brown, Aramis and the licensed brands Tommy Hilfiger and Donna Karan.
The products are sold in upscale department stores and perfumeries in 33 major Chinese cities. The Company has also launched e-commerce sites in China for Clinique, Estée Lauder and La Mer.
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