Estée Lauder extends CyberWhite HD collection with new quintet

Estée Lauder is set to extend its CyberWhite HD collection with five new products, which have been designed specifically for Asian skin. They are being launched this month into travel retail doors across Europe, the Middle East, Africa and the Americas, before being rolled out to Asia Pacific from March.

CyberWhite HD claims to prevent dark spots and discolouration caused by UVA/UVB rays and exposure to pollution, thus creating a more flawless complexion, according to the brand.

The line contains the specially developed HD-90 Technology complex, of which a key ingredient is 90% active Baicalin – a botanical known for its brightening and soothing qualities.

The five new products are Advanced Spot Correcting Moisture Lotion, Advanced Brightening Moisture Creme, Advanced Brightening Night Creme, Advanced Brightening UV Protector SPF 50 and Advanced BB Creme SPF50 (the latter is not available in the EMA region).

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