Estée Lauder extends Perfectionist with multi-tasking make-up

Estée Lauder has further extended its Perfectionist franchise with a new foundation product. Perfectionist Youth-Infusing Makeup SPF 25 is available now in travel retail worldwide.

The product is infused with the brand’s Perfectionist [CP+R] Serum technology to deliver real skincare benefits and transform the look and feel of skin. The foundation is said to glide on seamlessly, leaving the complexion looking luminously radiant, glowing and noticeably younger, Lauder maintains.

Advanced amino acids and a protein complex fuel the skin’s natural rebuilding power, for a smoother, firmer appearance. Furthermore, wrinkle lift restructuring peptides help to plump out lines and wrinkles, while perfecting priming beads instantly fill lines and “blur” imperfections, according to the brand. Lastly, brightening optics enhance natural facial contours and create brightening highlights and subtle shadows, for optimum facial dimension and definition.

In consumer testing, 93% of women said skin looked instantly transformed, while 87% reported a more radiant, youthful look. 84% saw a reduction in the look of lines and felt skin was more hydrated.

Perfectionist Youth-Infusing Makeup SPF 25 is available in 10 long-wearing shades, each of which features IntuiTone pigment technology that guarantees true-to-life shade matching.

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