UK. Estée Lauder has expanded its make-up portfolio with Ideal Light, a brush-on illuminator/concealer.
Its lightweight, creamy formula contains skin-brightening pigments to diffuse light – ideal for hiding imperfections or brightening dark circles, according to the company.
The product is presented in a portable “click and twist” brush pen format, making it ideal for travellers and on-the-go touch-ups.
Ideal Light features two highlighting shades to bring light to the face, and six concealer shades to camouflage imperfections.
Also new in make-up is the Colour Companion Lipstick and Powder Kit travel retail exclusive.
The set features Aeromatte Ultralucent Pressed Powder and an Electric Intense LipCreme. Both items are housed together in a signature blue Lauder compact.
Lastly, within skincare, Lauder has created another exclusive, which will be available in the channel from December.
Skincare To go – a limited edition – is said to provide the full skincare necessities (cleansing, toning and moisturising) for the travelling consumer.
The contents comprise 50ml Perfectly Clean Splash Away Foaming Cleanser, 50ml Perfectly Clean Fresh Balancing Treatment Lotion, 50ml DayWear Plus Multi Protection Anti-Oxidant Crème SPF15, 15ml Advanced Night Repair Protective Recovery Complex, and 7ml Advanced Night Repair Eye Recovery Complex.
The latter two are bonus products. All the items are presented in a transparent shoulder bag.
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