INTERNATIONAL. Estée Lauder has updated its DayWear franchise, a trailblazer in the field of topical anti-oxidants and vitamins, with a new collection of products. The DayWear Advanced Multi-Protection Anti-Oxidant Moisturizers SPF 15 offer the brand’s most effective anti-oxidant and broad-spectrum sunscreen protection ever, claims Lauder, to help prevent and diminish the appearance of the first signs of ageing. The products are available now in travel retail worldwide.
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Estée Lauder’s new DayWear Sheer Tint Release Moisturizer SPF 15 and DayWear Lotion SPF 15 | |
With continued daily use, The DayWear collection helps visibly diminish the appearance of fine, dry lines and dullness so skin looks smoother and more radiant, the brand maintains. The formulas incorporate an innovative new anti-oxidant technology – a “skin superfood” – that helps safeguard skin with multi-action protection in three advanced ways.
The first is via a new Super Anti-Oxidant Complex, specially formulated to supplement skin’s natural anti-oxidant resources by “recycling” antioxidants for comprehensive all day anti-oxidant protection. The combination is so effective that it is claimed to help neutralise every key type of skin-damaging free radical which can lead to premature signs of ageing.
The second is a broad-spectrum sunscreen that meets the most advanced standards around the world for UVA protection. The third is blend of hydrators and barrier-boosting lipids said to provide skin with instant and all-day moisture to protect it against dehydration.
The new DayWear Advanced Multi-Protection Anti-Oxidant Moisturizers SPF 15 feature DayWear’s signature cucumber scent. They should be applied morning and night.
The full range comprises DayWear Creme SPF 15 for Dry Skin, DayWear Creme SPF 15 for Normal/Combination Skin, DayWear Lotion SPF 15 for Oily Skin and DayWear Sheer Tint Release Moisturizer SPF 15, which is suitable for all skin types.
