UK. Estée Lauder has added two new fragrance products to its extensive portfolio: Pure White Linen Pink Coral and Sensuous Plus One.
Pure White Linen Pink Coral
A new addition to Estée Lauder’s Pure White Linen range of fragrances, Pure White Linen Pink Coral is described as a scent that’s “delicate, tender and peaceful”.
The blend contains top notes of Chinese berry, pink peppercorns, apple blossom, waterfruits and clear aldehydes. Middle notes comprise jasmine, camellia flower, honeysuckle, sweet pea, cherry blossom and pink peony, while bottom notes include sandalwood, sheer vanilla and heliotrope.
Pure White Linen Pink Coral is housed in the same bottle as the collection’s two existing fragrances, Pure White Linen and Pure White Linen Light Breeze, but in a soft pink shade. The white seashell icon is replaced by a seahorse, reflecting the seaside theme of the new scent.
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The Pure White Linen Pink Coral advertising campaign features Oscar-winning actress and Estée Lauder spokesmodel Gwyneth Paltrow, clad in a linen sun dress and relaxing in a serene seaside setting with waves breaking in the distance | |
The advertising campaign, shot by Craig McDean, features Oscar-winning actress and Estée Lauder spokesmodel Gwyneth Paltrow. She is photographed in a linen sun dress by See by Chlóe and relaxing in a serene seaside setting with waves gently breaking in the distance.
“The image of Gwyneth embodies a relaxed, carefree luxury that speaks to the fragrance and the collection,” said Estée Lauder Senior Vice President and Creative Director Aerin Lauder.
The tagline, “I love how I feel in pink”, is meant to convey “the feelings of femininity and tenderness we experience when we are in a relaxed and peaceful setting”, Estée Lauder said.
“Pure White Linen Pink Coral is the perfect feeling and fragrance to complete the Pure White Linen collection,” said Estée Lauder Senior Vice President of Fragrance Development Worldwide Karyn Khoury. “The Pure White Linen values of sophisticated simplicity and relaxed elegance are reinforced, but with a unique view that is tender and feminine.”
The Pure White Linen Pink Coral collection features an edp spray (50ml and 100ml), an edp spray sleeved – limited life (50ml and 100ml), and a 200ml body lotion.
The collection will be available in selected travel retail doors from May.
Estée Lauder travel retail exclusive – Sensuous Plus One
Following the launch of Sensuous, Estée Lauder is introducing a new fragrance travel set, Estée Lauder Sensuous Plus One. The set consists of two edp sprays (30ml and 100ml).
This limited-edition fragrance set will be available in selected travel retail markets from May.
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The limited-edition, travel retail exclusive Sensuous Plus One set consists of two edp sprays (30ml and 100ml) |
As reported, Sensuous is a feminine scent – a distinctive woody amber that marks a deliberate departure from Lauder’s extensive floral portfolio. The rose-gold bottle features elements of fluting, an Estée Lauder brand signature.
There are three key accords to the Sensuous juice: Warm, Feminine and Luminous.
The Warm Accord is described as a rich, mysterious core of molten woods and amber. Woods have been used since the early times of perfumery but most often in a background role. In Sensuous, these notes were chosen to create a modern, new sensation of feminine woods.
The Feminine Accord is composed around a new exclusive Estée Lauder fragrance concept called Atmospheric Florals. It is inspired by “the sensation of walking into an orchid-filled greenhouse and being surrounded with an atmosphere of floralcy where no one flower dominates or is identifiable”. The blend is created with a ghost lily accord, magnolia and jasmine petals, and complemented by the Ylang Nature Intact, a pure and highly refined natural Ylang extraction.
The Luminous Accord melds sandalwood, black pepper, mandarin pulp and Honey NaturePrint.
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