THAILAND. Estée Lauder Travel Retail has partnered with King Power Group for two immersive activations that highlight the brand’s expertise in night science skincare and skin tone precision.
Estée Lauder hosted an elegant pop-up the King Power City Boutique and a Night Science booth at King Power Rangnam. The activations were launched in celebration of King Power’s 35th anniversary.
As reported, the 5,248sq m King Power City Boutique at One Bangkok store is located on the first and second floors of One Bangkok’s Parade Zone on Rama IV Road. It is described by the company as a concept that elevates the duty-free shopping experience beyond the traditional.
The My Shade, My Café activation at King Power City Boutique – One Bangkok invited consumers to explore Estée Lauder’s flagship foundation range in an elevated, café-style environment.
Visitors enjoyed shade-matching services led by professional Estée Lauder beauty advisors, ensuring each customer finds their ideal Double Wear foundation match.
The Double Wear Stay-In-Place Makeup took centre-stage alongside the newly launched Double Wear Soft Glow Matte Cushion Makeup. This latest addition offers a lightweight, cushion-based formula with a natural matte finish.
The animation also showcased Estée Lauder’s comprehensive beauty regimen, including hero skincare products Advanced Night Repair serum and Revitalizing Supreme+.
The experience was enhanced with beverages from Karun, the official drinks partner for the event and a renowned Royal Thai tea brand. Guests were able to enjoy Karun’s signature Thai Tea and Black Tea offerings, creating a relaxing multi-sensory shopping experience.
Live makeup demonstrations and personalised touch-up sessions with Estée Lauder Makeup Artists further enhanced the experience. Shoppers were also offered exclusive gifts with purchase.
At King Power Rangnam, Estée Lauder showcased its expertise in night-time skincare through the Night Science booth. The activation highlighted the science behind the brand’s research on the restorative power of sleep for skin health.
Consumers were invited to explore how Estée Lauder’s flagship Advanced Night Repair (ANR) serum works in harmony with the body’s natural overnight renewal process. Through interactive displays and educational content, visitors learned how ANR supports collagen production, reduces fine lines and promotes overnight radiance.
Estée Lauder Travel Retail Worldwide Senior Vice President/General Manager Alice Marvillet commented: “Estée Lauder has long been committed to delivering elevated, high-touch experiences that seamlessly connect consumers with our best-in-class products.
“Our collaboration with King Power, showcased through the engaging My Shade, My Café pop-up and immersive Night Skin Science booth, exemplifies our dedication to redefining the shopping journey as retailtainment – blending luxury, entertainment and personalisation to create memorable connections.
“As we celebrate King Power’s remarkable 35th anniversary, we are thrilled to continue captivating Thai travellers and elevating their experiences with the anticipated opening of One Bangkok.” ✈
