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The new travel retail exclusive sets from Estée Lauder |
UK. Estée Lauder has created two new travel retail exclusive sets featuring the company’s latest anti-ageing treatment, Revelation. They will be on-counter in the channel in the Americas, Europe, Middle East and Africa from February 2008.
The first set, Idealist and Revelation, features a targeted system of Repair and Moisturiser formulas, and is said to be ideal for consumers concerned about a lack of radiance.
Idealist Pore Minimizing Skin Refinisher helps to camouflage enlarged pores, while the new Revelation Age-Resisting Brightening Crème clarifies the complexion to reveal a brighter, more even-toned look, reducing the appearance of fine lines and age spots, according to Lauder.
The set contains a 30ml Idealist and a 50ml Revelation, presented in a clear, flight-approved security bag.
The second set – Age-Resisting Essentials – a limited edition, again offers the skin-smoothing and pore-minimising benefits of the company’s Idealist franchise, coupled with the new Revelation Age-Resisting Brightening Crème.
The full contents are a 15ml Idealist Micro-D Deep Thermal Refinisher, a 5ml Idealist Refinishing Eye Serum, a 5ml Idealist Pore Minimizing Skin Refinisher and a 50ml Revelation Age-Resisting Brightening Crème Normal/Combination skin.
The products are presented in a clear, security bag suitable for inflight.
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