Euroitalia has launched Versace Eros Parfum, a new masculine fragrance that is now available in travel retail worldwide.
The oriental scent takes inspiration from Eros, the Greek god of love. It opens with citrus mandarin, black pepper, and lemon top notes, followed by an oriental heart of Geranium, Pomarose and Lavender. It closes with woody base notes of Cashmeran, Patchouli, Vanilla and Haitian Vetiver.
The fragrance was made with a vegan formula and contains no animal nor animal-derived ingredients such as dairy, eggs, bee products or animal enzymes.
The Versace Eros bottle comes in a striking blue shade, inspired by the Mediterranean Sea. With its intricate Greek carvings and Versace’s Medusa head emblem embossed on the front, the bottle pays homage to traditional Greco-Roman design elements.
Versace Eros Parfum is embossed in gold at the centre of the bottle, while the jewel-inspired bottle cap features the Versace logo in gold.
The carton reflects the same design motif as the flaçon and features a golden Medusa head and Greek key motif.
The Versace Eros Parfum fragrance campaign was shot by acclaimed fashion photography duo Mert and Marcus under the creative direction of Donatella Versace. It stars American model Brian Shimansky and was shot in London.
