INTERNATIONAL. The European Commission has authorised the sale by PPR of YSL Beauté to L’Oréal, in line with the agreements finalised by the two groups on 30 April 2008.
The Commission concluded that the transaction would not significantly impede effective competition within the European Economic Area (EEA) or a substantial part of it.
It concluded in a statement: “The activities of Yves Saint Laurent Beauté and L’Oréal overlap in the development, production and sale of luxury cosmetics, in particular make-up and perfumes. The two companies both own strong brands – Yves Saint Laurent for Yves Saint Laurent Beauté and Lancôme for L’Oréal. They sell their products worldwide, mainly through specialist stands in department stores and beauty products stores, as well as in airport shops and ferry terminals.
“The Commission’s market investigation showed that the merged entity would still face strong competition from effective, international cosmetics manufacturers, offering the full range of beauty products, such as Estée Lauder, LVMH or Chanel. Overall, the Commission concluded that the combination of Yves Saint Laurent Beauté’s and L’Oréal’s brands would not give rise to competition concerns.”
[comments]
Your post will appear – once approved – in
The Moodie Forum on our home page
MORE STORIES ON THE L’OREAL/YSL DEAL
L’Oréal and PPR finalise Yves Saint Laurent deal – 07/05/08
L’Oréal set to acquire YSL Beauté Holding from PPR in blockbuster €1.15 billion deal – 23/01/08
