Ever Rich Duty Free has responded to an accelerating post-pandemic passenger traffic recovery by opening several new stores and restaurants at Taiwan Taoyuan International Airport.
Since the government opened its borders to international travellers and ended its strict quarantine policy on 13 October, Ever Rich said the airport has witnessed a surge of tourists.
Taoyuan International Airport Corporation’s data for March shows that travel volume has recovered to 60% of the pre-pandemic level, indicating a promising future for the airport’s retail sector, Ever Rich noted.
The highlight of the renovation programme is a Hello Kitty themed store in Terminal 2 (C2 Gate). The dazzling pink-hued Hello Kitty and Friends themed shop offers over 1,000 items featuring not only Hello Kitty but also other popular Sanrio characters, such as Pom Pom Purin, Kero Kero Keroppi, Badtz Maru, and more.
The offer includes Hello Kitty cookware, aprons, and home accessories as well as trendy mobile phone peripherals. Airport limited-edition souvenirs include Hello Kitty tea-flavored pastries.
In addition to the Hello Kitty themed shop, Ever Rich Duty Free has rolled out a mini Hello Kitty themed playground, located right next to the shop.
This playground features a bus-shaped slide and an interactive motion-sensing game zone, providing an ideal place for young children travelling with their parents to play before boarding. The adjacent Hello Kitty waiting lounge has also been refurbished.
Duty free but not free of duty in Taiwan The sense of national and social duty, fundamental to the company’s ethos of the last 28 years, has never burned more brightly nor more urgently. |
The new Taoli bookstore (located at C1 Gate in Terminal 2) is a spectacular addition to the retail line-up. The bookstore features a compelling design, boasting a lofty 6.3m high ceiling and floor-to-ceiling double-storey bookshelves. The ambiance is further accentuated by several spectacular 3.8-metre table lamps.
“It has quickly become a sought-after destination for travellers and is expected to become the latest social media check-in spot for those passing through Taoyuan Airport,” the company noted.
Ever Rich Duty Free has also unveiled Taiwan’s first certified Lego duty free store at Terminal 2. The themed store immerses visitors in the world of Lego with its bright yellow themed color and playful decor, including Lego block-shaped lights. The space features a 180 centimetre-tall pilot made from 34,230 Lego blocks, which took 170 hours to construct.
Spirit lovers can indulge themselves at the outstanding new wines & spirits shop, located at C3 in T2. The shop offers a wide range of popular Taiwanese liquors, including Kinmen kaoliang and Kavalan whisky, plus an extensive selection of well-known international spirits.
The store features a two-storey lofty ceiling and a grand chandelier made from shiny golden wine bottles, while brick-printed wallpaper evokes the atmosphere of a wine cellar. ✈
Note: The Moodie Davitt Report Chairman Martin Moodie was in Taipei last week to meet the Ever Rich owners and senior management. Look out for an extensive feature article soon on the extended Ever Rich Duty Free retail and food & beverage offer and the company’s hugely ambitious ESG policy.
