Ever Rich generates buzz at super-powered Marvel and Toy Story pop-ups

TAIPEI. Ever Rich Duty Free Shop has opened a pair of pop-ups themed around Marvel comics and the latest Toy Story film at Taiwan Taoyuan International Airport.

The Marvel pop-up celebrates the 80th anniversary of the comic books brand. It opened near boarding gate A7 in Taoyuan Airport’s Terminal 1 on 1 July and runs to 31 August.

Swinging into action: The Marvel pop-up celebrates comic book characters such as Spider-Man

A range of celebratory products and clothing is being offered, including officially licensed versions of the Spider-Man and Iron Man suits. The superhero clothes are branded with a new lightweight and flexible technology, combined with a moisture transmission system, a non-toxic sublimation texture printing process, and an exclusive Marvel hologram security label.

Passengers who spend more than NT$3,000 (US$96) are able to purchase an Iron Man baseball cap for NT$1.

To infinity and beyond: The Toy Story pop-up has been timed to coincide with the release of the latest chapter of the Disney/Pixar franchise

The Toy Story pop-up shop is located near boarding gate B7 in Terminal 1 and will be open until the end of August.

With a special focus on the new Toy Story 4 film, the pop-up offers a selection of authorised products including squeeze toy aliens and bluetooth speakers based on the characters Rex and Ducky & Bunny.

Suits you: Colourful branding explains the promotional opportunity available when passengers spend more than NT$3,000 at the Marvel pop-up
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