HONG KONG, CHINA. EviDenS de Beauté, in collaboration with travel retail distribution specialist Blue Chip Group, has unveiled a permanent counter at T Galleria Beauty by DFS in Hysan Place, Causeway Bay.
The fast-growing luxury brand is exclusively available with DFS in Hong Kong and Macau downtown. In February, an EviDenS de Beauté pop-up store will be launched at T Galleria by DFS, City of Dreams in Macau.
The brand’s counter in Hysan Place, officially launched on 22 December, offers a range of skincare products suitable for diverse skin types including the brand’s flagship product The Special Mask. “This exceptional mask combines the beauty secrets of Japan with the refinement of France, providing a distinctive sensory experience for users,” noted EviDenS de Beauté.
The counter design reflects the brand’s journey, with The Special Mask showcased at the entrance, emphasising the product’s significance within the collection.
Blue Chip Group Managing Director Flora Lee said: “We are delighted to have the opportunity to bring EviDenS de Beauté through the launch of their first permanent counter in Hong Kong.
“This partnership between Blue Chip Group and EviDenS de Beauté, which has seen continued success, signifies another significant milestone in our collaborative journey. We are proud to be a part of this momentous occasion.”
As reported, the collaboration between EviDenS de Beauté and Blue Chip Group extends to pop-up stores at T Galleria by DFS in Sun Plaza, Hong Kong; and T Galleria by DFS, Macau, Shoppes at Four Seasons. Blue Chip Group stated that these temporary stores amplify the brand’s visibility and accessibility. ✈
