Austrian crystal house Swarovski has expanded the Symbolica jewellery family with a collection of travel retail-exclusive styles and debuted collectible home décor pieces in the channel for the first time.
Symbolica is one of Swarovski’s most popular jewellery families. According to the brand, the line is celebrated for its symbolic design language inspired by individuality and self-expression.
The travel retail-exclusive collection comprises the Symbolica Drop Earrings, Symbolica Bracelet and Symbolica Pendant.
The Symbolica Drop Earrings and Symbolica Pendant both feature Evil Eye charms and blue Rhodium plates. The Symbolica Bracelet also features blue Rhodium plate alongside Crystal Pearl, Clover, Evil Eye and Horseshoe charms.
The Autumn/Winter 2025 collection features new designs in blue tones, including the Symbolica Bracelet, Symbolica Stud Earrings, Symbolica Set and two Symbolica necklaces.
For the first time, Swarovski has introduced home décor pieces to its Self-Service Turning Unit (SSTU) assortment, marking a new chapter for the brand’s home range offering in travel retail.
Figurines such as the Kris Bear A Jewel for You, Kris Bear 130th Anniversary, Holiday Cheers Gingerbread Snowman and Holiday Cheers French Bulldog are now available in the see-through packaging used in Swarovski’s Self-Service Towers. ✈
