UAE. Dubai-based retailer and distributor GMG has opened a Nike store at Dubai International Airport (DXB) Terminal 3 Concourse B.
The 294sq m store features a curated selection of Nike’s performance wear, lifestyle and travel apparel, and footwear, including limited-edition releases and airport-exclusive collections.
Highlights include a customisation station where travellers can personalise products, creating one-of-a-kind pieces.
Among the bespoke items available, travellers can purchase Nike By You Travel Edition patches. Airport operator Dubai Airports noted the locally designed patches serve as a unique memento of Dubai and the new store.
GMG Senior VP of Marketing Roy Nasrallah said: “Bringing together Nike and DXB, in one of the busiest terminals in one of the busiest airports in the world, is exactly where we want to be with the consumer. To celebrate this amazing milestone, we are happy to introduce the exclusive Nike By You collection at T3 for shoppers.
“Handpicked to be designed by talented local and global artists, this collection makes for the perfect gift to give your loved ones ahead of the holiday season. This store represents our commitment to inspire and serve athletes everywhere, including those travelling through this world-class airport, going to where they are and responding to their needs in a unique environment.”
Dubai Airports Chief Commercial Officer Eugene Barry commented: “DXB is more than just a global travel hub; it’s a platform for experiences that span the world. Nike’s new store in DXB’s Terminal 3 adds a bold layer to our existing dynamic portfolio of the world’s favourite consumer products and brands.
“Our partnership with Nike embodies the spirit of forward motion, energy, ambition and individuality, offering travellers a way to carry a piece of DXB’s energy with them.” ✈️
*Footnote: Dubai-headquartered GMG, founded in 1977, is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands.
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