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Eye Corp’s portfolio in European airport advertising comprises Manchester, East Midlands, Humberside and Cardiff |
UK. Eye has launched a new long-term partnership to provide media at Belfast International Airport (BIA).
The Northern Ireland airport is the most recent addition to Eye’s portfolio in European airport advertising, joining Manchester Airports Group Plc (Manchester, East Midlands and Humberside airports) and Cardiff International Airport.
“Eye’s launch at Belfast International is extremely important to Eye’s presence in Europe,” said Eye Media Europe CEO Jeremy Corfield.
“As the major airport in Northern Ireland, BIA is the eleventh largest airport in the UK and has been established as the only international gateway to the north of Ireland. It is a primary access point for both business and leisure travellers, making BIA Northern Ireland’s gateway to the world.
“Eye’s media in the airport will generate exposure for advertisers to reach a prime target audience of more than five million business, leisure, domestic and international travellers.”
BIAL Commercial Marketing Manager Sian Mawhinney commented: “We are very pleased to be partnering with Eye and have been impressed by their vision for Belfast International Airport. As Northern Ireland’s gateway we are excited about the prospect of providing a world class airport media service and a valuable and creative advertising opportunity.”
Corfield added: “Eye’s focus is on delivering distinct audiences, innovation, accountability and results. As we embrace this new relationship we will bring that same focus to Belfast International Airport.
“Eye’s establishment in Belfast goes a long way to ensuring that our company will be at the forefront of airport advertising in the UK and beyond.”
About Eye Corp
Eye Corp operates across Australia, New Zealand, Indonesia, Malaysia, Singapore, the UK and North America, providing clients with a single branded multi-format advertising solution. Eye Corp is a wholly owned subsidiary of The Ten Group Pty Limited, which operates Australia’s Ten television network.
For details, contact Jeremy Corfield, CEO Eye Media Europe, tel: +44 207 487 8330, e-mail: jeremycorfield@eyecorp.com; Janine Wood, Group Marketing Director – Eye, tel: +612 8584 2222, e-mail: janinewood@eyecorp.com. Visit www.eyecorp.com.
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