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China New Town Development’s campaign on the Trivision display in the Immigration Arrivals Hall, a high dwell-time area viewed by passengers waiting to clear immigrations |
SINGAPORE. EYE has rolled out corporate branding campaigns for two of its inaugural property advertisers, China New Town Development and Far East Organisation, at Singapore Changi Airport Terminal 2.
China New Town Development launched its campaign on the Trivision display in the Immigration Arrivals Hall, a high dwell-time area viewed by passengers waiting to clear immigrations.
“We want to establish our client as a leading developer in China reaching out to property developers in Asia for partnership and development opportunities for properties in China,” said Equal Brand Design Managing Director Tan Wee Han. Equal Brand is the creative agency for China New Town Development.
At the same time, Far East Organisation launched its campaign using the Wall Wraps in the Immigration Arrivals Hall. The Wall Wraps are EYE’s biggest static advertising displays within the airport, measuring 14.3m x 4.9m.
The developer extended its promotional campaign on residential properties by advertising on the Landscape Digital screen at the airline lounge area to reach business decision makers.
“The T2 Immigration Arrivals Hall Wall Wraps and Landscape Digital screens are excellent channels to raise our corporate brand profile. These advertising opportunities showcased Far East Organisation’s capabilities in spanning the full spectrum of real estate development and investment in Singapore,” said Far East Organisation Corporate Affairs Executive Aliso Choo.
The Wall Wraps and the Trivision display are said to welcome more than ten million passengers arriving annually at T2.
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Far East Organisation’s campaign on the Wall Wraps in the Immigration Arrivals Hall, EYE’s biggest static advertising displays within the airport (left) and on the Landscape Digital screen at the airline lounge area (right) | |
ABOUT EYE
EYE is a leader in digital and innovative out-of-home media offerings. It operates airport, roadside billboard and shopping mall media businesses in Singapore, Indonesia, Australia, New Zealand, Europe and North America. The company is a wholly owned subsidiary of The Ten Group, which operates Australia’s TEN television network.
For more information, contact Raju Bhakta, EYE Singapore General Manager, tel: +65 6854 7653 or e-mail: rajubhakta@eyecorp.com. Visit www.eyecorp.com.
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