SINGAPORE. China UnionPay, in partnership with airport media specialist EYE, has unveiled its inaugural airport advertising campaign at Singapore Changi Airport.
Titled “˜UnionPay with you’, the campaign rolled out in mid-June and is the bank-card association’s first airport advertising project in Singapore. Aiming to create brand awareness about its fluid banking services, China UnionPay used EYE’s digital and static formats to target arriving tourists at Changi Airport.
“Advertising in a world class airport like Changi and making use of EYE’s professionalism, expertise and commitment to make our campaign stand out helps elevate China UnionPay’s brand,” said China UnionPay South East Asia Head of Regional Business Development Philip Law.
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Titled “˜UnionPay with you’, the campaign launched in June and is China UnionPay’s first airport advertising in Singapore |
China UnionPay’s campaign is present across the arrival areas of Terminal 1, 2 and 3 at Changi Airport.
EYE Head of Sales Vanessa Yeo said: “EYE welcomes the opportunity to partner with a prestigious client such as China UnionPay.
“With large-scale audiences engaging with digital and static media offerings at Changi Airport, EYE’s offerings are the perfect fit for reaching China UnionPay’s goal of increasing brand exposure and creating awareness among arriving passengers to Singapore.”
EYE has more than 200 static, digital and ambient advertising opportunities across five terminals at Singapore Changi Airport.
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