UAE. Falic Group, owners of Duty Free Americas, today announced the launch of UETA MEA, a business specialised in serving diplomats worldwide.
The business is headquartered in Dubai with plans to extend its reach into Europe and Asia starting soon.
UETA MEA offers product support specifically tailored to diplomatic missions, providing an extensive selection of premium products, ranging from wines and spirits to fragrances, cosmetics and household items.
The company said it is equipped to handle various diplomatic requests, with a comprehensive global distribution network designed to ensure timely and efficient delivery to meet its target audience’s needs worldwide.
With UETA MEA, diplomats located anywhere in the world have access to a dedicated global platform for any product requests, bringing quality, trust, and convenience directly to their missions, Falic Group said.
UETA MEA simultaneously announced the appointment of two experienced specialist diplomatic sector professionals.
Joe Swords is named General Manager and James Grundy Sales Manager and Head of Logistics, both effective from December.
Swords and Grundy collectively bring over a decade of customer, sales and business development experience from their previous roles in the diplomatic business.
The team is supported by Commercial Director Leon Ashford, who adds a strong background in commercial strategy and market analysis.
All three were formerly with Dubai-based International Diplomatic Supplies (Ashford until November 2022). Further appointments will be revealed soon.
“Together, the new hires reflect UETA MEA’s commitment to investing in top talent to support strategic goals, positioning UETA MEA for continued innovation and success as they expand globally,” Falic Group said. ✈
