Ferrero Travel Market is celebrating its latest biscuit innovation with a makeover of The Moodie Davitt Report desktop homepage along with an elegantly curated treatment on the mobile website.
The biscuits showcase 18 different designs, representing a range of emotions and creating sharable family moments for travellers.
Ferrero Travel Market will shine the light on Kinderini at the upcoming IAADFS Summit of the Americas 14-17 April.
At the Summit, Ferrero Travel Market will underline the vital role that innovation plays in its approach and in enhancing the underdeveloped biscuit category in travel retail.
By leveraging its popular Kinder brand, Ferrero Travel Market promises to bring a sense of fun and shareable moments to the Americas when its Kinderini range debuts in the market in September.
The Kinderini range, which made its initial travel retail debut last year, is underpinned by Ferrero’s mission to create newness and engagement in the biscuit category. Each Kinderini biscuit is crafted from high-quality ingredients and offers the unmistakable Kinder taste with a touch of fun, expressed through the biscuits’ playful designs.
The expressions on the biscuits are also at the heart of an exciting new digital campaign, which uses the 18 different Kinderini designs. Each face represents a different emotion to create bonding family moments for shoppers.
Ferrero has created a digital platform for Kinderini accessed via a QR code. The platform was designed to inspire a spirit of fun, playfulness and competition among travelling shoppers. After accessing the platform, shoppers are presented with one of the Kinderini expressions and challenged to take a photo of themselves mimicking it as fast and accurately as possible.
The Kinderini launch leverages Ferrero Travel Market’s continued growth in Americas travel retail. This is driven by a good performance in leisure and holiday destinations in the region, the company said. The Kinderini launch is part of a wider growth programme for Ferrero Travel Market in the region.
The company recently debuted several new expressions including Nutella Biscuits and Ferrero Rocher Tablets, both of which have been well received. These launches were supported by high-profile campaigns at key airports, as Ferrero continues to work with retail partners to drive footfall and conversion in the biscuits sector and the confectionery category at large.
“The Americas continues to be a vital market for both the confectionery sector and the wider travel retail market, and we are delighted to be returning to the Summit of the Americas to meet with colleagues and partners and discuss our plans for growth in the region,” commented Ferrero Travel Market General Manager Sergio Salvagno.
“The upcoming release of Kinderini in Americas travel retail speaks specifically to the desire of shoppers for newness, excitement and play, while leveraging the power of our globally beloved brands to create something truly special.”
The Ferrero Travel Markets Team will be located on the Otis McAllister stand at the IAADFS Summit of the Americas. ✈
