Ferrero Travel Market has hailed the success of the first travel-exclusive Ferrero Rocher T48 Destination packs, which launched in the USA at the end of last year.
Special activations were organised by Ferrero and Duty Free Americas (DFA) in airports in Atlanta, New York, Miami and Washington during December.
Ferrero said that the results prove the “immense appeal” of the souvenir pack and confirm data from a pre-launch survey where consumers gave the offer very high scores in gift-ability, modernity and appeal.
The promotion in the USA and the presentation of a French version with Aelia in Paris Charles de Gaulle Airport in September precede the global roll-out of Ferrero Rocher T48 Destination packs in key airport locations in Europe, the Middle East, Asia and the Americas.
 |
Pictured is the activation with Aelia in Paris Charles de Gaulle Airport for which a special France Destination pack was created |
Ferrero Travel Market General Manager Patrick Baubry commented: “Our pre-launch research, conducted in partnership with CIR, clearly indicated the appeal of souvenir gifts in the confectionery category. Guided by this research, we have created a product which is modern and has strong gifting appeal. We have then taken a step further by making the powerful Ferrero Rocher brand available in an exclusive offer, which consumers have never seen before, with unique designs for specific destinations.
“The Ferrero Rocher T48 Destination box is a complete innovation for the Ferrero Rocher brand and, after the first activations in the USA and France, we are delighted to see that this very special and exclusive gift has been well received by consumers. We look forward to rolling out similar destination-specific packs, as well as a generic “˜World Traveller’ pack, to other countries later this year.”
Ferrero Travel Market will exhibit its portfolio, including the new Ferrero Rocher T48 Destination collection, at next month’s IAADFS Duty Free Show of the Americas (booth 1123).
 |
 |
Hover over the image with our unique Moodie Magnifier to view the souvenir packs which contain Ferrero’s iconic chocolate pralines |
 |
The souvenir packs are decorated with designs of America’s most famous landmarks |
