Ferrero Travel Market is expanding its “˜after check-in snack in’ range, with larger packs for some of its Kinder treats.
The 400g Kinder Bueno Minis, 420g Kinder Country Minis and 460g Kinder Chocolate Mints are exclusive to travel retail and will be launched by Ferrero at next month’s TFWA World Exhibition in Cannes (Stand: Green Village J35).
 |
Ferrero Travel Market says sharing packs are key products in duty free and travel retail |
The packs will be available in-store in February 2016. The launch follows the successful introduction of the 200g sharing pouches in travel retail over the past year.
Also highlighted at Cannes will be the Kinder Mascot collection, including the Surprise T8 Pilot, a heart-shaped box of eight Kinder chocolates each containing a Kinder figure playing a sport and the 140g Kinderino Sailor T7 pack of seven Kinder Surprises.
Ferrero Travel Market General Manager Francois Godin said: “We are delighted to fine tune the current Kinder family with this new and appealing snacking range. Quick bites and sharing packs are definitely key in the duty free and travel retail industry, and we are confident that the latest additions will be seen as a big opportunity by retailers. They have all the ingredients for a successful launch in a very competitive segment: the much-loved Kinder brand, a travel-exclusive format and tailored activities to boost visibility.”
