USA. Ferrero Travel Market is set to reveal its new product innovations in travel retail at the upcoming IAADFS Summit of the Americas on 14 to 17 April at Palm Beach County Convention Center, Florida (Otis McAllister booth 201).
The Italian confectioner’s new Kinderini biscuit expression is to hit the Summit of the Americas spotlight ahead of its travel retail launch in September.
The company noted its solid growth in the Americas travel retail, thanks to the rise of leisure and holiday travel.
To strengthen its growth, the company has expanded its range with key retailers in the region, including new SKUs such as Nutella Biscuits and Ferrero Rocher Tablets, which have doubled the offer from Ferrero Travel Market in some locations.
Ferrero has also delivered immersive traveller experiences through seasonal activations at key airports including Los Angeles International and New York JFK.
Ferrero Travel Market General Manager Sergio Salvagno said: “The Americas has always been a key market for both the confectionery sector and the wider travel retail market, and it has proven itself to be a true engine of growth in recent years. We are delighted to be returning to the Summit of the Americas to meet with colleagues and partners, both new and old.
“Like so many regions, the Americas travel retail is seeing growing demand for excitement and engagement, with shoppers seeking out moments that they can both enjoy and share with their friends and family. Our newest releases for the region will speak specifically to this desire, leveraging the power of our globally beloved brands to create something truly special.”
Creating ‘shareable moments’ with Kinderini
Described as “the new game-changing creation” from Ferrero Travel Market, Kinderini is the first Kinder product available in a biscuit with friable dough. It was developed to drive engagement among younger consumers.
The product represents Ferrero’s commitment to creating newness and engagement category, and drives the company’s ongoing portfolio diversification.
Made using high-quality ingredients and advanced technology, each Kinderini biscuit is imbued with the signature Kinder taste and a touch of 18 different playful Kinderino face expressions on the biscuit.
The faces on the biscuit are the central theme of a dynamic digital campaign interactive game, which is designed to create sharable family moments for travellers.
Ferrero has created a new digital platform, which consumers can access via QR code to play the game. Players are presented with one of the Kinderini faces and then challenged to take a photo of themselves mimicking the Kinderini face as quickly as possible to win the prizes. ✈
