UAE. Ferrero Rocher, part of Ferrero Travel Market, is inviting travellers in Dubai and Abu Dhabi to ‘Share a Golden Greeting’ with their loved ones ahead of the upcoming Eid Al Fitr celebrations (11 April). (Eid al-Fitr is a religious holiday celebrated by Muslims around the world to mark the end of Ramadan -Ed). The activations are running in Dubai International Airport (DXB) Terminal 3 and Abu Dhabi International Airport Terminal A.
The Dubai activation is running from 1-30 April and the Abu Dhabi animation from 1 March to 30 April.
Ferrero Travel Market has created a dedicated platform that allows shoppers to share personalised animated greetings cards. The platform, accessed via a QR code at both airport locations, also gives them the chance to win a pyramid made up of 96 Ferrero Rocher pralines to share with friends and family.
At DXB, travellers can participate in a contest for the chance to win a giant 96-piece pyramid of Ferrero Rocher. The contest is open to all travellers who share a Golden Greeting and have purchased a Ferrero product. They simply have to upload the purchase receipt on the platform to be in with a chance of winning.
Ferrero Travel Market General Manager Sergio Salvagno commented: “We are thrilled to be bringing our Share a Golden Greeting campaign to shoppers in Abu Dhabi and Dubai. Gifting and sharing special moments are a central part of the Ferrero Travel Market offer, and especially our beloved Ferrero Rocher brand. This activation will help to drive engagement and footfall for our retail partners, while creating special and memorable moments for our customers.” ✈
